International Journal of Social Science and Business (IJSSB)

ISSN 2519-9153 (Online) , ISSN 2519-9161 (Print)

← Back to Vol. 03 Issue No. 01 — March

Abstract

Cognitive dissonance is virtually the central mechanism by which we experience new differences in the world. The theory of cognitive dissonance has not been widely researched and fully implemented in a number of situations to develop basic practical ideas and various factors which may be important to change attitude. Today more than ever with social media, multiple 24-hour news, and the many social and political issues, we, as individuals, must decide what is true and valued. In these conditions it is easy to have cognitive dissonance affect our decision-making process. This article looks at cognitive dissonance and how it can affect each of us.