International Journal of Social Science and Business (IJSSB)

Few fields of business are as intertwined with every aspect of business in as great a measure as accounting. Because of this integration, an accounting education can lead to a career in an infinite number of occupations. A daunting task faces accounting educators. That task is to prepare graduates with a massive amount of technical information, along with adequate understanding of how to apply that knowledge, in the hopes that this synthesis will allow the student to survive, and even thrive, in whatever position they secure. This paper presents an effective tool, the Financial Statement Campaign, to increase student engagement and understanding via customized application and analysis of accounting topics. The underlying precept of the Campaign is for each student to apply and analyze the learned material relating to a publicly traded company they personally choose in ongoing customized assignments interwoven throughout the accounting curriculum.